By Jowanna Daley Make the coming year your best by focusing on practical solutions that meet your clients’ evolving needs for more online services and authentic, empathetic support. The coaching industry remains strong, and, despite the economic downturn due to COVID-19, the industry will reach $20 billion by 2022. With this growth comes healthy competition and choices for the market, and as a life coach you have to keep abreast of the coaching trends that can affect your business in 2022. Let’s go through the “Top 5”:
1. Virtual Coaching is Here to StayOffering virtual coaching is not just expected—it’s what clients are demanding. Not everyone is comfortable with face-to-face sessions. As we all know, some people are at a higher risk for COVID-19 complications if they contract the virus with certain preexisting conditions. Thus, offering virtual services makes coaching accessible to those who remain homebound. Additionally, clients are demanding personalized solutions, flexible schedules, and multi-channel communication options. While you can’t offer an infinite number of customer benefits, becoming a virtual coach allows you to offer more options to your client base.
What This Life Coach Trend Means for Your Practice
- As you expand your offerings, evaluate your current pricing structure as well.
- Don’t undersell yourself, or you may find that you have plenty of clients but not enough revenue to stay afloat.
- Ensure that your practice is organized for digital service and that you have multiple support channels between sessions.
2. People Need Help Adjusting to the Digital WorldThe pandemic has forced our parents, peers, and the computer-resistant population to embrace technology. It also opens an opportunity for you to use your special powers combined with your life coaching skills to empower people. You can increase revenue by helping people learn essential digital skills such as navigating the Internet, signing up on a social media platform, or joining a Zoom meeting.
What This Life Coach Trend Means for Your PracticeEven if you do not aspire to be a “technology” coach, hold free mini-sessions to help people through their digital woes. It’s also can serve as a gateway for new leads. Think outside the box to find opportunities. People want to do business with business owners who care (and solve their problems).
3. Authenticity is a Necessity for Your Life Coach BusinessKnowing how to foster genuine connections is another critical element. Yet, it is sometimes hard to know what it means to be authentic, and it can be a struggle to demonstrate that authenticity. Consumers care more about the person behind the company than the company itself. Demonstrate authenticity by being the professional you communicate that you are.
What This Life Coach Trend Means for Your PracticeSometimes it’s hard to know if your brand comes off inauthentically. Here are some tips to keep you true to who you are:
- Don’t claim to have solutions for everything—telling the truth leads to trust.
- Leave the buzzwords behind.
- Skip the gimmicky marketing.
- Continually train.
- Say when you don’t know something.
- Follow through on your brand promise.
- Be vulnerable.